The Velcro company has some news for us: they don’t want us to call velcro, well, velcro anymore. It’s important enough to them that their “legal team” made an amusing music video about it to tell us why.
Our Velcro Brand Companies legal team decided to clear a few things up about using the VELCRO® trademark correctly – because they’re lawyers and that’s what they do. When you use “velcro” as a noun or a verb (e.g., velcro shoes), you diminish the importance of our brand and our lawyers lose their *insert fastening sound.* So please, do not say “velcro shoes” (or “velcro wallet” or “velcro gloves”) – we repeat “velcro” is not a noun or a verb. VELCRO® is our brand. #dontsayvelcro
What do they want you to call velcro now? “Hook and loop.”
I wish you luck with that, VELCRO®.
(reddit)