Point created an obviously fake company with tons of alarm-raising inconsistencies, allocated it $25, and then used their budget to target Facebook users based on race and sexual orientation, a move that, depending on the ad's content, can violate US civil rights law.
They scored more than 75% accurate in both targeting exercises, and point out that someone hoping to, say, influence an election with shady campaigning could scale up the same techniques to reach mass audiences.
(via Naked Capitalism)
