William Turton took note of the bizarre ads for inexplicable items — mysterious geometric forms, molded plastic thingies, confusing wooden components — and investigated. Thankfully, his investigation goes no-where, leaving us in the speculative realm of data-driven and maybe AI-curated advertising.
I would have bet the item above was one of those marbled salt slabs you cook food on instead of a baking tray, but it turns out to be a foam mattress topper.
P.S. I’m quite sure that the “bare image” aesthetic is part of the Amazon Interesting Finds thing, a frequently-updated grid of tchotchkes and oddities such as this $4 USB drive in the shape of a chocolate bar and these soup ladles in the shape of the Loch Ness Monster.