Pantone announces new color honoring Prince

David Pescovitz 8:38 am Wed Aug 16, 2017

The Pantone Color Institute announced "Love Symbol #2," a shade of purple honoring Prince. A collaboration with Prince's estate, the hue, actually labeled with Prince's logo, is now the official color of his brand. From CNN:

Pantone has long been the authority on color trends and design. Since 2000, the corporation has released a "Color of the Year" that influences design and marketing. Laurie Pressman, vice president of the Pantone Color Institute, said in a statement that it was an honor to help develop Prince's hue.

"A musical icon known for his artistic brilliance, Love Symbol #2 is emblematic of Prince's distinctive style," she said. "Long associated with the purple family, Love Symbol #2 enables Prince's unique purple shade to be consistently replicated and maintain the same iconic status as the man himself."

I only wanted to see you bathing in the Love Symbol #2 rain.

(Pantone)

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