In this incredibly informative video, graphic designer and YouTuber Karen Kavett shares her process for redesigning a client’s personal online brand. In this case, she’s working with an up-and-coming YouTuber, but her tips could be applied to all sorts of different fields. She shares advice on creating an intention behind the branding and emphasizes the importance of coming up with a unified aesthetic across all platforms. It’s great, practical advice for anyone who uses social media in any kind of professional capacity.