Boing Boing Staging

The creeping scourge of vertical video is now embraced by more platforms

If you can’t beat ’em, join ’em. Social media apps have conditioned humans to accept vertical video in the way we now accept microplastics in our sea salt. Mashable is the latest to embrace the vertical video genre with Reels, a series of vertical format stories that were designed for viewing on a phone held vertically.

If you’re ready to give in, here are a couple of examples. Tap to move to the next screen.

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Can’t wait for the pan and scans of popular films!

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