Spotted doing the viral rounds and unattributed (though watermarked with a URL that redirects to Elbe Spurling’s website) this wall of Dr. Pepper knockoffs is a magnificent lesson in branding magic and semiotics and all that fancy jazz. I transcribed the names:
Dr. Choice
Dr. Bold
Dr. Perfect
Dr. Bob
Dr. Wow
Real Dr.
Dr. Thunder
Dr. Right
Dr. K
Dr. Shaw
Dr. A+
Dr. Stripes
Dr. Chill
Dr. Skipper
The Dr.
Dr. Tremor
Dr. Snap
Dr. Perky
Dr. Shasta
Dr. Spice
Dr. Fine
Dr. Zevia
Dr. Dynamite
Not included, tragically, is Kroger’s recently-marketed “The Fizzicist“, photographed here by Brent Nashville.
If I made one, it would be ‘Not really a Dr.”
Update: One ~bmasmith compiled a big list of Dr. Pepper clones.