From the THX sound to Windows startup chimes, audio is a key weapon in the psychological branding arsenal. In this video from Wired, Andrew Stafford (Co-Founder & Director at Big Sync Music) and Steve Milton (Founding Partner at Listen) provide commentary on some of the most famous.
There was a time, Stafford says, when the Nokia ringtone was being played 20,000 times a second. [via MeFi]
Encore: the story behind Sosumi, the most annoying Mac sound.