It seems there isn’t a demographic that justifies stocking Ivanka Trump’s “Trump Home” items — they’ve now been removed from high-end retailer Nordstrom’s, mid-range retailer Sears, and low-end retailer Kmart. They’ve also been removed from TJ Maxx, Marshalls, Neiman Marcus.
The brand’s sales fell 70% in the weeks leading to the election.
It’s been a bumpy week for Ivanka Trump’s brand. Neiman Marcus stopped carrying the line’s high-end jewelry last weekend, and T.J. Maxx and Marshalls have spent the week distancing themselves from the brand. Of course, the news that Nordstrom wouldn’t be restocking the line after current stock sells out made the biggest splash, if only because both President Trump and Kellyanne Conway complained about the move on Twitter and Fox & Friends, relatively speaking.
Sears, Kmart Dump Ivanka Trump Products From Online Stores
[Jenni Miller/New York Magazine]
(Image: Police light, Fred the Oyster, CC-BY-SA)
