Apothecarry is just one example of the commercialization of recreational marijuana. Now that it's legal in California (Hollyweed!), the green rush is on in the high-end/connoisseur market. In time, marijuana will be like wine, cigars, and other luxury items, where some will want to display their collections.
For instance, Club M is one of many cannabis businesses gearing up for a busy 2017, tapping into the subscription box craze.
As Ephrat Livni reports in Quartz:
Combining the boom in boxes with marijuana makes sense, given how fast the legal weed biz is growing. Revenue from California’s cannabis industry—with recreational weed now added to its 20-year-old medical marijuana market—is projected to reach $6.5 billion annually by 2020 from $2.8 billion in 2015, the Cannabist reports. The national market could generate $20 billion in sales by 2020, according to market research commissioned by Arcview Group, a marijuana industry incubator. A report by analysts from Cowen & Co. estimated that the national cannabis industry could reach $50 billion by 2026.
Gone are the days of a stash in a dresser drawer. Expect much more as the green rush takes full effect. Some folks are going to get very rich.
• Meet the Apothecarry Case (via Quartz)
