What could make a miserable commute worse? How about an advertising drone hovering above your car mocking those who commute alone? Uber Pool is rolling out in Mexico, and as part of their campaign, they have deployed drones to hover above traffic jams. Among the ads are snarky comments like this:
Vas solo? Por eso ya nunca se ven los volcanes.
(Driving alone? This is why you can never see the volcanoes.)
Uber Pool hopes to make a splash as a rideshare on demand service that can also cut down on traffic and pollution. Anti-drone weapons for commuters can’t be far behind, but in the meantime, there’s always a net or bat.
• Can Uber Conquer Latin America? (via MIT)
Image: Brett Gundlock/Bloomberg