The Wall Street Journal reports that Samsung is to withdraw the Galaxy Note 7 cellphone for good. Subject to recurring reports of fires, even after replacement, the dodgy smartphone’s burned through users’ pockets to threaten the Korean brand itself.
The New York Times describes it as a “a humbling about-face.”
The demise of the Galaxy Note 7 is a major setback for Samsung, the world’s largest maker of smartphones. The premium device — with a 5.7-inch screen, curved contours and comparatively high price — won praise from consumers and reviewers, and was the company’s most ambitious effort yet to take on Apple for the high-end market.
But Samsung has struggled to address reports that the Galaxy Note 7 could overheat and catch fire because of a manufacturing flaw. Last month, the company said it would recall 2.5 million phones to fix the problem. But in recent days, Galaxy Note 7 users emerged with reports that some devices that had supposedly been repaired were overheating, smoking and even bursting into flames. And on Monday, Samsung asked Note 7 customers to power off the phones while it worked on the problem.
Previously: Southwest plane evacuated after Samsung Note 7 catches fire. It was a recall replacement.