This great 11-minute 1972 film by Charles and Ray Eames highlights Polaroid’s SX-70 model. They went on to create three more commissioned works for Polaroid.
According to Eames Office:
In 1972 the Polaroid Corporation commissioned the Eames Office to produce a film introducing the new and revolutionary SX-70 instant-photography camera developed by Edwin Land. The film demonstrates several potential uses for the camera and shows how it operates. It was first shown at a Polaroid stockholders meeting and later used within Polaroid as a sales tool.
• Eames Polaroid SX-70 (Vimeo / Vashi Nedomansky)
Image: dansleparadisartificiel