In 2007, Singaporean blogfather Mr Brown discovered this video, which is literally the most best thing you will ever see, this week: middle-aged Singaporean government officials rapping(ish) about the nation’s public-private partnership strategy, with fresh rhymes like “They call me CEO, hear me out everyone/My aim, a vibrant media-hub for the city/Singapore-made content can be number one/Media choice and jobs for everyone.”
I mean, cringeworthy raps by middle-aged professionals are an established genre, but this is the “It Takes a Nation of Millions…” of the form. The flows are so fresh, the obvious rhymes so boldly eschewed in favor of woke pronouncements about KPIs and Singapore’s Media Conduct Code.
More importantly, this video demonstrates that Neal Stephenson is a fortunetelling wizard who successfully predicted this stuff with the rapper Sushi K in 1992’s Snow Crash:
I’m Sushi K and I’m here to say
I like to rap in a different way.So I will get big radio traffic
When you look at demographicSushi K research statistic
Make big future look ballisticSpeed of Sushi K growth stock
Put U.S. rappers into shock…..
(Thanks, Joi!)