A new ad campaign from the International Fund for Animal Welfare features rendered images of cross-sectioned endangered animals on the beds of 3D printers, being printed out, layer by layer.
The images are arresting, but I confess that I find the message (approximately: “Once they’re all gone, we can’t just 3D print some more”) rather muddled.
above their bodies, a 3D-printer seemingly attempts to build new layers of skeletal matter, acting a subtle symbol of the impossibility of this situation. accompanying text reads ‘if only they were this easy to reproduce’, a simple yet powerful message that underscores the idea that the loss of wildlife is an irrevocable act with permanent consequences.
Y&R PARIS AND IFAW TOGETHER TO PROTECT WILD ANIMALS [Y&R Paris]
‘3D printed’ animals illustrate the irreplaceable nature of endangered species
[Nina Azzarello/Designboom]
(via Crazy Abalone)
