HP's new logo a hit

Flagging computer company HP hasn’t had a great decade, but for the new Spectre laptop it reintroduced a daring minimalist logo that’s been spotted once or twice before, but is only now hitting products. Everyone loves it! So do I.

I’m quite certain this was used in the past, though, on mainstream products. Perhaps on printers or CRT monitors with linear ventilation grills that “match” the logo? Maybe I dreamed it.

HP says the new logo is only for its “premium” products, which tells you just how strange and paralyzed the company has become.