Football is about one thing and one thing only: dance. As far as I can tell American rules football is where men in elaborate costumes, featuring tight pants, seek to stop other men from dancing.
Colloquially known as a touchdown celebration, the body of rules and regulations managed by the credible governing body, the National Football League, seems to focus on allowable practices to bar the opposing team from dancing. After they've determined what you can do to stop a dancer, and what things are permissible to get the dancer on to the dance floor, known as an "end zone," the NFL then heavily regulates what type of dancing is appropriate.
We have seen Footloose, sad things happen when you try to stop people from dancing. In the NFL this frustration frequently seems to present as abuse and other ugly, unacceptable social behaviors.
I do like the commercials.