The U.K.’s Advertising Standards Authority has banned winemaker Premier Estates’ “Taste the Bush” advertisement, created by agency Saatchi Masius. According to the government agency, the phrase is understood “to be a reference to oral sex, particularly given that it was accompanied with the image of the wine glass positioned directly in front of the woman’s crotch” and that the “ad presented the woman in a degrading manner.”
Of course, the value of the ad’s earned media, aka free publicity, has far exceeded anything Premier Estates could have paid for.
ASA Ruling on Budge Brands Ltd t/a Premier Estates Wine (via Huffington Post)
