I want them all, and so you do. David Griner writes on a charming new ad campaign from the Swedish makers of everything, whereby kids entered a monster drawing competition and had their nightmares made real.
The 10 winning entries have been recreated in loving detail by Ikea’s toy designers, and the creations are now on sale as part of the chain’s annual fundraiser. For each toy purchased, Ikea will donate one euro to children’s education projects via Unicef and Save the Children.
Since launching the charity effort in 2003, the Ikea Foundation has donated more than $90 million to global children’s causes.
