Specific color palettes are used by filmmakers to manipulate our emotions, from warm red tones for romances to blue, cold tones for horror flicks. The Dust Bowl-toned "O Brother, Where Art Thou?" (2000) was the first film to be digitally color graded from beginning to end.
If you're curious about the psychology of color, check out classics like Johannes Itten's "The Art of Color: The Subjective Experience and Objective Rationale of Color" and the books of Faber Birren.
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