Hoofed mammal-themed fighting games are big business

It's not just ponies for some fans.

Them's Fighting Herds is an in-development 2D fighting game starring deer and sheep and alpacas and things kicking each other and using magic. I thought this sounded really niche for about 20 seconds until I looked at its fundraising page, and all of a sudden I was a twelve year-old girl again with my eyes turned to massive cartoon hearts.

I am clearly not alone; as I write this the game has raised over $100,000 in one day. Some of that is down to the fact the characters and universe are designed by Lauren Faust, creator of "My Little Pony: Friendship is Magic". Clearly there is something about Faust's lovely hoofed mammals. I'm not saying I'm. on the verge of falling in love with a deer or going to a conference about it but, like, I can see that happening for others.

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The character designs and fighting game lore for Them's Fighting Herds are adorable and imaginitive and while the $436,000 target is quite steep for game crowdfunding these days, big numbers can be done when you have superfans behind you, and when you promise hoofed mammal fans an interactive graphical lobby probably anything can happen.

(Thanks Simon!)