Fascinating video of graphic design process in the pre-Photoshop Mad Men era

Mark Frauenfelder 10:37 am Fri Aug 14, 2015

Designer Sean Adams takes us through the creation of a full-page color magazine advertisement as it was done in the Mad Men era.

The first issues of the bOING bOING zine (late 1980s) were produced with a combo of crude desktop publishing and analog paste-up, so a lot of this looks familiar. I miss this hands-on process – the tools, rubber cement, rubylith, French rules, colored pencils, Letraset, type guides, and physicality are very appealing. Yet I'm also glad I have digital tools at my disposal.

paste-up

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