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How to explain graphic design to four-year-olds

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Dean Vipond was asked to explain his job as a graphic designer to a class of four- and five-year-olds.

He turned the talk into a fun and informative Medium post:

I thought it’d be a good idea to explain what design in all its forms is. I’ve long held the notion that all forms of design are effectively about communication, be that user experience design, industrial design, fashion design, but that’s a pretty lofty thing to explain to kids. I ended up with:


Design is about making something easy to use, or easy to understand….


I talked about how signs tell us important things, and the words need to be easy to read. I showed them a simple sign, and asked them what I could do to the letters, to make the sign better. “Make them bigger” came the answer, so I showed them a second sign, which we all agreed is better because it makes the word more important, and you can see it from further away.

Explaining graphic design to four-year-olds

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