It’s a natural idea for the company, which has a long history of bringing together makers and artists with the audiences for their handiwork.
And of course, now that the company is publicly listed, it’s hungry for new revenue sources.
The platform is threshold-based, like Kickstarter (meaning that if the projects aren’t fully funded, no one is charged). They’re piloting the program for US-based sellers in July and August.
(via Waxy)