This 'unfortunate typo' became a headache for a supermarket in New Zealand.
The sign advertising Griffins Krispie Toasted Coconut Biscuits misspelled the word coconut, turning it into an offensive expletive.
The mistake, which happened at Countdown's Meadowbank store in Auckland on Tuesday, led to a social media frenzy with a photo of the sign posted on Countdown's Facebook receiving more than 7000 likes and almost 1500 shares.
The Facebook post also inspired a stream of comments about other amusing typos spotted on signs and jokes about the misspelling.
[via Arbroath]