Recode, the tech news site founded last year by former WSJ journalists Kara Swisher and Walt Mossberg, is being sold to Vox Media in an all-stock deal.
This is the next big step in our mission to bring you quality tech journalism, because our work will now be amplified and enhanced by Vox Media’s deep and broad skill set. … Re/code will benefit from joining Vox Media by integrating Vox Media’s various capabilities — including marketing, communications, audience development, sales and production. We will also eventually migrate to Vox Media’s beautiful, powerful and flexible proprietary publishing platform, which will give us new ways to present our stories to you.
Growth is the watchword, but it's startling that access to a different content management system is worthy of mention. WordPress just isn't working for publishers, it seems.
The Verge, Vox's sprawling gadgets/tech/entertainment hub, will tighten its focus to make way.
Verge Editor Nilay Patel:
…along the way, we made a big decision: The Verge is not a business site. The Verge is for people interested in understanding the exciting and bewildering everyday changes of the future. It's for all of us trying to figure out how we should live and act and behave in this enchanting new world of screens. It's for people wondering what to spend their money on — and for people thinking about how spending that money affects everyone else around them. It's for knowing about trends and ideas across technology and culture first. It's about art and science coming together to spark one of the fastest eras of change in history. The Verge is for understanding life on the cutting edge.
I like The Verge and I like Recode and think it'll work out nicely.
