Apple’s own Lightning cables are much more expensive. A 3-foot Lightning-to-USB costs $(removed) I can’t afford them, not at the rate my kids lose or destroy theirs. The alternative is to buy a cable that has been certified through Apple’s MFi licensing program. (Reportedly, Apple charges equipment manufacturers a $(removed) licensing fee per cable, which is actually less than it used to charge.)
Anker sells a MFi Certified 3-foot Lightning-to-USB cable for $(removed). I’ve bought a bunch over the months and not one has failed yet. Until Apple does another because-fuck-you-that’s-why connector change on its iPhone, I will buy only Anker Lightning-to-USB cables.