Kathy Sierra, the brilliant and storied user experience expert, has a new book, Badass: Making Users Awesome, which is aimed at teaching you to “craft a strategy for creating successful users.”
Sierra gained regrettable notoriety for being the target of years of repeated misogynist harassment, but her true claim to fame is a nuanced and highly practical expertise in technology design and implementation. Badass is a manifesto for designers, programmers, engineers, support staff and marketers who want to make things that make other people into supercharged experts who use technology to get more out of their lives.
Learn how to shift the focus from making an awesome product to making an awesome user of that product. Kathy Sierra shares surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget.
By using techniques typically overlooked by even the most well-funded, well-staffed product teams, everyone on your team—product development, engineering, marketing, user experience, customer support—can contribute to making your users awesome.
Badass: Making Users Awesome [Order]
Badass: Making Users Awesome [Publisher]