RadioShack, now bankrupt, is selling its name with the opening bid set at $20 million. I bet you could get “The Shack” for less. A lot less. From Bloomberg:
The plan to break off the sale of trademarks and other intellectual property from the auction for store leases would put the 94-year-old brand up for grabs without forcing buyers to also bid on the stores.
U.S. Bankruptcy Judge Brendan Shannon in Wilmington, Delaware, approved procedures for a sale of stores, fixtures and inventory and gave permission for a March 23 auction with the offer from Standard General LP as the lead bid.
“RadioShack to Sell Name Alone With $20 Million Opening Bid“