Sure, the bassist who calls himself MonoNeon does a masterful accompaniment of the Jones Big Ass Truck Rental & Storage ads. But the real gem here is his manifesto at the end. I'll transcribe it below for clarity, because it's honestly very useful and freeing. (Maybe not the thing about the high-visibility clothing.) It doesn't matter if you're not a musician; make appropriate substitutions for things like "southern soul/blues/funk." The principles apply broadly.
• Write your own vision and read it daily
• Have the southern soul/blues & funk at the bottom and the experimental/avant-guard at the top . .. (YOUR SOUND!)
• Make your life audible daily with the mistakes . . . the flaws . . . er' thang.
• Understand and accept that some people are going to like what you do and some are going to dislike it . .. when you understand and accept that dichotomy . . . move on!
• Embrace bizarre juxtapositions (sound, imagery, etc)
• Conceptualize art. Minimalism.
• Polychromatic color schemes. High-visibility clothing.
• DIY!
• Childlike.
• Reject the worldly idea of becoming a great musician . . . JUST LIVE MUSIC!
