If the anti-consumerist ethos of Fight Club were translated into a Minecraft game, it might look a little like Keep Working, an “interactive music video” by a developer known as Bean Chon.
As you navigate your blocky, repetitive life, you’re bombarded by pop-up advertisements that turn the world into a sort of walking catalog, admonishing you to stop being a loser and start living the good life.”A HARD WORKER WILL BE A SUCCESS,” insists the poster over your bed. As your daily grind grows old, and fails to offer these promised rewards, things take a darker turn. Try it out at Game Jolt or Itch.io. (You’ll need Unity Web Player to play it.)