They're from the creator of "Brogamats," a line of yoga stuff for dudes, and intended to inspire veterans and people who like the military to try out a little yoga.
They come in green or hot pink, and $20 for a set ($10 for veterans or active-duty military). All kickstarters are a maybe-lose-your-dough crapshoot, but this one's from a guy who routinely designs and ships products, which is a good sign.
Yoga Joes: the classic green army men doing yoga
(via Colossal)
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