“Minecraft is digital Lego,” says Lego marketing director David Gram. “We only wish we had invented it.” This is mentioned in about the same breath as the phrase “core brand beliefs,” a concise reminder why they didn’t.
“Minecraft is digital Lego,” says Lego marketing director David Gram. “We only wish we had invented it.” This is mentioned in about the same breath as the phrase “core brand beliefs,” a concise reminder why they didn’t.