Weird Al Yankovic, brand marketing genius

Exclusive "Weird Al" Yankovic Music Video: FOIL (Parody of "Royals" by Lorde)

In The Atlantic, a thinkpiece that actually made me think: "Weird" Al Yankovic's savvy internet distribution strategy, and how the artist has managed to create a powerful, enduring brand that began in the age of vinyl and FM radio. [HT: @alexismadrigal]