For Ester Honig’s Before & After, she used freelance platforms like Fiverr to contract 40 people from 25 countries to make her “beautiful” with Photoshop. (Above right, the work of someone in the Philippines.) Honig’s hope was that the resulting images would provide insight into the contractor’s “personal and cultural constructs of beauty.”
“They are intriguing and insightful in their own right; each one is a reflection of both the personal and cultural concepts of beauty that pertain to their creator.
Photoshop allows us to achieve our unobtainable standards of beauty, but when we compare those standards on a global scale, achieving the ideal remains all the more elusive.”
Before & After (Thanks, Bob Pescovitz!)