Blackmagic's trick is to make cameras with great cinematic image quality at a relatively inexpensive price. The tradeoff is gear that is Satan's gift to ergonomics, with low-end audio inputs, terrible battery life and a limited set of features. Enter the Blackmagic Studio Camera, which includes a big 10" monitor, 4 hours on a charge, XLR inputs, and broadcast-friendly features lacking in the earlier models. With the offered grip accessory, one may even hold it with a human hand! The game-changing prices remain: it's just under $2k, with a 4K version for $3k. You'll still need to bring your own lenses and SSDs.
Also announced is the Blackmagic URSA, a higher-end model with a super35-size 4k sensor aimed at professional feature use. At $6k, it isn't as affordable to students and consumers as the other models (especially the $990 pocket cinema camera), but it compares well on paper to the five-figure price tags hanging off similar gear from Canon, Sony and others.
