Paperback cover model Steve Holland: mercenary, cop, crook, and hot nerd

Mark Frauenfelder 12:53 pm Thu Mar 13, 2014

Eric Bradley of Heritage Auctions sent me an item about a paperback cover model from the 1960s and 1970s named Steve Holland.

In the 1970s, if you were an artist who wanted to portray masculinity on a paperback cover, there was only one man to choose as your model: actor Steve Holland. And we almost mean that literally. You can't get away from the guy. Do you like pulp reprints? Holland modeled for both Doc Savage and The Avenger. Do you prefer "Executioner"-style men's adventure vigilantes? Holland was both the Sharpshooter and the Penetrator (among others!). Why would you want to use anyone else than the firm-jawed, deep-set-eyed Steve Holland? The guy just radiated machismo! We can't fault artists for using him again and again, the man is just so darn manly!

As luck would have it, this week's Heritage auction has a 28-book lot of which every single one depicts Holland on the cover. Put on your steeliest glare and click here.

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