It’s a hefty $299, but it’s moulded leather (rrrr), and it’s the Batman backpack. A senior toy industry person said to me recently, “Do you know why Batman is such a killer toy, an evergreen seller, and yet Superman is not? No? Externalities. Batman is you – with externalities, like the car, the belt, the cape. (The backpack). Superman’s power comes from within, you can never replicate it, but Batman’s is all without. You can’t be Superman, but you can be the Batman.”
