Meet the people who make Sriracha sauce

Roberto A. Feldman interviews David Tran, the CEO of Huy Fong Foods. You might not have heard of them, but they’re the people behind the hugely-successful brand of Sriracha sauce found across the U.S. [Quartz]

Sriracha sales last year reached some 20 million bottles to the tune of $60 million dollars, percentage sales growth is in the double digits each year, and it does all this without spending a cent on advertising. Yet Tran shuns publicity, professes not to care about profits, hardly knows where his sauces are sold, and probably leaves millions of dollars on the table every year.