This remarkable quote is reported by Paul Pope, describing how a pitch of his was rebuffed by an un-named executive.
Asked by Yang if he had tried to do an all-ages book with a franchise character, Pope said he did test the waters, only to be knocked back. “Batman did pretty well, so I sat down with the head of DC Comics. I really wanted to do ‘Kamandi [The Last Boy on Earth]’, this Jack Kirby character. I had this great pitch… and he said ‘You think this is gonna be for kids? Stop, stop. We don’t publish comics for kids. We publish comics for 45-year olds. If you want to do comics for kids, you can do ‘Scooby-Doo.’ And I thought, ‘I guess we just broke up.'”