1995 saw the launch of the now-classic Disneyland ride Indiana Jones and the Temple of the Forbidden Eye; to promote it, they arranged to have Patti LaBelle headline a (pretty terrible) Indiana Jones-themed halftime show at that year's Superbowl, which is apparently some sort of foot-the-ball thing.
Super Bowl 1995 Halftime Show
(via Hot and Cold Running Chills)