Scan of 1960s novelty catalog

Mark Frauenfelder 10:38 am Tue Feb 12, 2013

Karswell is co-editor of the Chilling Archives of Horror Comic Books series (including Zombies, excerpted on Boing Boing). He also runs the fabulous blog, and everything else too. He recently scanned a circa-1960 novelty catalog, which is loaded with intriguing objects from a bygone era.

If you've ever read a silver age comic book in your life, chances are you've seen the ad for World Wide Diamond Co., once located in windy wacky Chicago IL. And if you sent away for one of their smallish, 48-page, newsprint mail order catalogs then you absolutely uncovered a world of REAL hidden treasure! For buried there among all the other pages of cheap, gaudy jewelry and marked down wristwatches are the NOVELTY gift and gag pages, crammed packed with a jaw-dropping assortment of magic tricks, prank gadgets, monster masks, 'bop' style glasses, toys and other various instruments of endless enchantment and far-out fun! Man, there's seriously so much good stuff to share from this guide that it'll take two entire posts to deliver it all– ENJOY!!

I wonder how many people bought the tiny donkey tie clip, which emits a loud fart when the wearer squeezes a rubber bulb?

WWD Co., Novelty Catalog (PT. 1) | WWD Co., Novelty Catalog (PT. 2)

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