Andy Baio looks at the implications of Macklemore's Thrift Shop, the first single from an unsigned artist to reach #1 since Lisa Loeb's 1994 hit, Stay (I Missed You).
We're at the beginning of an indiepocalypse — a global shift in how culture is made, from a traditional publisher model to independently produced and distributed works. Artists that were royally screwed over in the past now have an alternative.