The Atlantic updates ad policy after Scientology flap

Rob Beschizza 6:59 am Thu Jan 31, 2013

After running Church of Scientology advertorial, The Atlantic has updated its advertising policy. They nail the problem, too.

The Atlantic will refuse publication of such content that, in its own judgment, would undermine the intellectual integrity, authority, and character of our enterprise.

After all, it was the advertiser, not the presentation, that most readers objected to. An earlier leak suggested The Atlantic had been distracted by pundit complaints over the advertorial format, and would be prepared to run Scientology ads in future if "executed" better.

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