1. How did you come up with the idea for your latest Quarterly mailing?
As a kid, I loved the Johnson Smith Catalog. It was a thick, digest sized catalog loaded with different kinds of novelties: miniature cameras, magic tricks, specialty wristwatches, glow-in-the-dark paints, rubber masks, and other odd curios. I wanted to recapture that magic feeling that I got when I perused the catalog.
5 Questions for Mark Frauenfelder