Jody Schoger, a writer and cancer advocate whom I met over Twitter during my treatment and now look to as a cancer mentor of sorts, writes about how to move beyond Pinktober, Pink Nausea, Pinksploitation, and the branding of a disease. Enough “consumerism masquerading as research, flawed studies, and misinformation about breast cancer,” she writes. “We need to ditch the machine, redefine and be realistic about pink.”