The official site of the Lodnon 2102 Oimplycs features news and views from an alternate reality London Games, as well as interesting news stories, such as the fact that the wine merchant Oddbins will give a discount to people who carry and use products from the arch-rivals of the official Olympic sponsors, because " any business without the tens of millions of pounds required to join the cabal of multinational brand partners for the Games are reduced to the status of beggars on the gilded streets of the Olympic movement."
