Mick Jagger asked Shepard Fairey to redesign John Pasche’s 1971 tongue and lips trademark for the Rolling Stones.
In a statement by Fairey, he said that he was overwhelmed by the idea of redesigning the logo when Mick Jagger reached out to him.
One of the first questions he had for Jagger was the inclusion for the ‘tongue’, which Jagger responded, “yeah I guess it ought to be”.
His concept behind the logo was to highlight the Stones’ legacy and integrate the ‘50’ in a ‘creative and memorable way’, that not only celebrated their trademark icon but also to commemorate their historical anniversary.
Taxi: The Rolling Stones Celebrates Its 50th Anniversary With A New Logo