Adam started by talking about his fedora, which is a replica of the one Harrison Ford wore in Indiana Jones and the Raiders of the Lost Ark. He explained that the hat was made by a guy named Marc Kitter. Unable to find an accurate Indiana Jones fedora, Kitter taught himself millenary, so he could make one for himself.
After Kitter got good at hat making, he started his own company, the Adventurebilt Hat Company, which makes 40 to 50 pure beaver felt fedoras per year for $650 each. They are so good that Harrison Ford wears an Adventurebilt in Indiana Jones and the Kingdom of the Crystal Skull.
I wonder how many extra orders Kitter got as a result of Adam’s talk?