If you are a powerful corporation or individual and someone parodies you, challenging them with copyright infringement will not make the whole thing quietly go away. Scientists are boycotting the scientific publishing giant Elsevier. @FakeElsevier is a twitter account that mocks the real Elsevier’s IP and paywall practices. Real Elsevier thinks they can take the heat off themselves by hitting @FakeElsevier with a takedown notice. Inevitable Streisand Effect ensues. (Via Stephanie Zvan)